The new privacy browser Brave was founded by the controversial ex-CEO of Mozilla, Brendan Eich, who envisioned an anonymous distributed contributions to favorite content creators. Brave also blocks website trackers and remove intrusive Internet advertisements.
The browser also claims to improve online privacy by sharing less data with advertising customers. As of 2018, it is available as a stable release for Windows, macOS, and Linux and also available as a stable release for iOS and Android. The current version features 20 search engines by default, including DuckDuckGo, Google, StartPage, Ecosia, Qwant and Yandex Search. Brave also has a partnership with DuckDuckGo.
The latest version of the Brave privacy browser shows around 250 pre-packaged advertisements to users who sign up for early access… potentially disrupting the newspaper giants in the process, who claim it’s a violation of copyright.
The key difference between Brave’s preselected ads and conventional ads is that Brave’s are selected by the browser based on its observation of your viewing habits, but no data is shared outside the browser. Traditional adverts are generated by companies that track your activity from one site to another, building a profile of your interests out of your control.
Brave browser serves two types of ads:
USER ADS: User ads are delivered directly to the user in a separate ad tab rather than on publisher content at specific moments in the user’s browsing experience. User ads can take the form of rich push notifications, full-page HTML5 content, video, landing pages and more. Users will earn 70% of ad revenue for user ads.
PUBLISHER ADS: Publisher ads are viewed by the user on publisher content, such as an interstitial banner advertisement on a publisher’s webpage. Publishers will earn 70% of ad revenue, and users 15%, for publisher ads.
The plan is for users to opt in to what Brave refers to as their “consent-based digital advertising model”, which is to be paid out in the company’s cryptocurrency, BAT. It’s not yet known how much you will be able to earn from your blogging sessions though. A blog post from the company said that users will receive 70% of the gross revenue… paid out in BAT. You can then redeem these tokens to unlock premium, paid content.
What I love most about the browser is how fast it runes. Whenever I’m ingesting my daily fill of tech news, I use the Brave Browser. I leave the homepage set to show me how many ads, trackers, and insecure connections the browser has blocked.
There is definitely a major opportunity for this kind of browser. Brave raised $35 million in 30 seconds on a funding round last year, and that was before the Cambridge Analytica scandal made everyone weary of big data. Publishers are likeily to put up a major fight against the browser, since it destroys all ad revenue, analytics tracking, and other tools needed to keep any popular website online.
Time will tell who will win out this battle… the publishers or the masses.
If you’d like to download the Brave Browser (available on all major OS’s), then click here.
If you’re a publisher, click here to learn more about Brave Browser.